BRAND IDENTITY | LINKEDIN CONTENT | PRESENTATION
Aldgate Consultancy
A full brand suite developed for a fictional London-based digital transformation consultancy — covering three LinkedIn social posts, a capability one-pager, and a ten-slide credentials presentation. Built to demonstrate B2B design across digital and print formats.
THE BRIEF
Client
Aldgate Consultancy, a fictional London-based digital transformation consultancy. Mid-market and enterprise clients in financial services, logistics, and professional services. Founded 2012, team of 35.
Audience
Women aged 25–40, urban professionals seeking small, accessible ways to slow down. Aspirational but approachable.
Women aged 25–40, urban professionals seeking small, accessible ways to slow down. Aspirational but approachable.
C-suite and senior leadership, CTOs, COOs, and Heads of Digital at 200–2,000 employee organisations. Decision-makers who've been burned by consultants before. Sceptical, time-poor, and respond to credibility over personality.
Deliverables
Three 1200×1200px LinkedIn social posts, a capability one-pager (A4), and a ten-slide credentials presentation, as a cohesive suite across digital and print formats.
THE WORK
Thought Leadership
POST 1
The anchor post — leads with a provocation rather than a service claim. Designed to stop a CTO mid-scroll and invite them to read on. The headline does the heavy lifting; the body gives them the why.
2
1
3
Syne Bold headlines pair with IBM Plex Sans Light body, authoritative but technical
Grid texture and glow detail carry across all three posts as the consistent brand signature
Single electric blue accent on "people" focuses the eye and reinforces the message
Three formats. One voice.
Capability One-Pager
Deliverable 4
A single A4 sheet that has to do a lot of work — establish credibility, communicate services, and prompt action, all without feeling cluttered. Structure and hierarchy carry the weight here more than decoration.
2
1
3
Three-stat row establishes credibility immediately, before any service detail
Navy header band with grid texture matches the social posts — one brand system,
multiple formats
Numbered service rows and Diagnose / Design / Deliver footer make the page scannable in
under 30 second
ONE PAGER & PRESENTATION
From one-pager to boardroom
Credentials Deck
Deliverable 4
A ten-slide credentials presentation built for a prospect meeting or emailed follow-up. Each slide has a single job — the deck moves from problem to proof to next steps without padding or filler.
2
1
3
Consistent footer, grid texture, and blue accent bar carry the brand across all ten slides
Dark/light alternating slides — navy for high-impact moments, white for detail slides
Stat callouts and case study outcomes give the C-suite audience something concrete
to hold onto
Deliverable 5
Authoritative without arrogant.
Made consistent.
The brief called for a brand that felt credible to a sceptical senior audience, not polished for the sake of it, but precise and evidence-led. The visual direction was built around restraint: deep navy, a single electric blue accent, and typography that communicates confidence without shouting.
Each social post serves a different content purpose, thought leadership, problem/solution, and data insight, while sharing a consistent visual language. The grid texture, left accent bar, and font pairing repeat across the set, creating cohesion as the message shifts.
The one-pager and presentation extend the same system into print and slides, demonstrating that the brand holds across formats, from a LinkedIn scroll to a boardroom screen.
BRAND DIRECTION
Colour palette
Typography
Syne Bold · Geometric Display
Aa
Aa
IBM Plex Sans Light · Technical Body
Please note: Aldgate Consultancy is a fictional brand created as a concept project for portfolio purposes. The brief, brand identity, and all creative direction were developed independently to demonstrate B2B design capabilities across social media, print, and presentation formats