Still&Co | Nova Creative

PORTFOLIO | SOCIAL MEDIA | CONCEPT PROJECT

Still & Co.

A three-post Instagram content set developed for a fictional UK wellness brand, covering a product hero, quote post, and promotional offer. Designed to demonstrate cohesive brand identity across varied content types.

THE BRIEF

Client

Still & Co. a fictional independent UK wellness brand selling mindfulness journals, aromatherapy products, and digital guides.

Audience

Women aged 25–40, urban professionals seeking small, accessible ways to slow down. Aspirational but approachable.

Deliverables

Three 1080×1080px Instagram feed posts; product hero, quote post, and promotional offer - as a cohesive set.

THE WORK

Product Hero

POST 1

The anchor post, pure typography on a warm grain texture. No photography needed; the type carries all the brand weight. Designed to feel premium and considered.

2

1

3

Cormorant Garamond serif pairs with Jost Light for an elegant, modern editorial feel

Corner bracket details carry across all three posts as the consistent brand signature

Grain texture adds tactility and warmth without requiring product photography

Three posts. One brand.

Quiet luxury.
Made consistent.

The brief called for a brand that felt like quiet luxury, aspirational without being unattainable, wellness-focused without tipping into preachy. The visual direction was built around restraint: muted earth tones, generous breathing room, and typography that whispers rather than shouts.

Each post serves a different content purpose, product, inspiration, and promotion, while sharing a consistent visual language. The frosted panel, corner brackets, and font pairing repeat across the set, creating cohesion even as the mood of each post shifts.

Photography is used selectively across the three posts, demonstrating range within a single brand identity, from pure typography to lifestyle imagery to layered product photography.

BRAND DIRECTION

Colour palette

Typography

Cormorant Garamond · Serif Display

Aa

Jost Light · Supporting Sans-serif

Please note: Still & Co. is a fictional brand created as a concept project for portfolio purposes. The brief, brand identity, and all creative direction were developed independently to demonstrate social media design capabilities across varied content types.